These Entrepreneurs Found Their Sweet Spot On Guyabano

A liniment, a puree, jams, spreads and a juice with Rj-Sun Tropical Herbs and Fruits you have a lot of options to choose from. Among all the Kahimunan exhibitors that I have mingled with Rj-Sun was one of the most unique because of the variety of products.

I talked to Rj-Sun’s main woman Jo Lozano of Dologon, Maramag, Bukidnon to get to know her humble success story.

Jo recalls that the Guyabano line of product was a result of their product experimentation, observation, and research. Her husband was experiencing constipation and they were looking for natural remedies. During their, they found out that Guyabano was anti-cancer which was 10,000x better than chemotherapy. They tried Guyabano and it worked for her husband. She shared what they discovered with her friends since she was still in the academe and orders came in. After receiving great feedback and unending order, they’ve decided to make it a business.

Guyabano Pulp to Yema Spread

Instead of throwing the Guyabano pulp, they maximized it and created a spread. They took out the sour part of the Guyabano and created a spread where children can also enjoy. They added more milk to their processed pulp to make it more appetizing for the consumers.

Guyabano Puree and Guyamansi

They also have the Guyabano Puree which has two varieties, the sweetened and unsweetened. Elders get to enjoy the unsweetened while the sweetened one targets the younger demographics. A single bottle would cost them almost 2 kilos of Guyabano fruit and it should be drunk with a full stomach as suggested on the label to avoid acidity problems.

Recently, Rj-Sun also released Guyamansi, a guyabano-calamansi + water juice. It’s a ready to drink guyabano juice and it just costs Php 35. Majority of their product would last up to a year now stating that they’ve started with days and months of shelf life.

The Rj-Sun brand has also received tons of distinctions recently but Jo tells us that it’s a result of their hard work and the undying equal assistance from the government agencies DOST and DTI to MSMEs. “In fact, they are not asking for anything in return.”, Jo added.

She also expounded that DOST’s assistance was gearing towards technological intervention while DTI was towards marketing, promotions, IPR registration and more.

Jo says she’s thankful for DTI as RJ-Sun’s Guyabano Puree was picked to supply the GoLocal and they are to undergo a product development. In fact, RJ-Sun’s focus is to improve the packaging for marketability.

It shows to me that Jo and Nonoy, are successful entrepreneurs who found her the sweet spot on these products but she always would stress out on our conversation that she’s a striving one.

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